Wednesday, June 4, 2008

June 04, 2008

CBS

CBS and Yahoo agree to Web video distribution deal

CBS says Internet company Yahoo will stream the network's television shows online. New York-based CBS Corp., whose hits include the popular "CSI" franchise, says Yahoo TV will run advertisements before streaming the CBS shows at no cost to viewers.

CBS.com Gains Over Rival TV Networks
The Web site for television network CBS is seeing its market share jump by 41% for the season while ABC.com and NBC.com -- the most popular network sites -- are luring fewer visitors. Also: CBS plans to use some "skin" in its online advertising.

MTV

Ofcom fines MTV Europe £255000

Ofcom has fined MTV Networks Europe £255,000 for repeatedly broadcasting "highly offensive" language and material before 9pm. The media regulator found MTV guilty of "widespread and persistent breaches" of the broadcasting code across its TMF, MTV France, MTV UK and MTV Hits channels.

VIACOM

Viacom to Receive Leadership Award for Business Excellence

The Global Business Coalition on HIV/AIDS, Tuberculosis and Malaria (GBC) announced today that it will recognize Viacom (NYSE: VIA and VIA.B) with its prestigious Leadership Award for Business Excellence at its June 9th annual celebration.

AFRICA

Liberia: Dujar Association Takes HIV/Aids Awareness to Rural Teachers

The Liberian Dujar Association (LDA) in collaboration with its international partners last week embarked on a massive awareness campaign about the two HIV/AIDS awareness workshop.

South Africa: Companies Lauded for HIV Efforts

The Global Business Coalition (GBC) against HIV/AIDS, tuberculosis and malaria has recognised coal miner Xstrata, Standard Bank and Telkom for their efforts to combat HIV among their workers, underscoring the growing role played by the private sector in fighting the disease.

Uganda arrests gay protesters at AIDS meeting

Ugandan police arrested three gay rights demonstrators who stormed a major AIDS conference in Kampala on Wednesday in protest at the government's stance on homosexuality, which is banned in the east African nation.

CARIBBEAN & LATIN AMERICA

Plan to tackle spread of HIV/AIDS needs additional funding

Dr Kevin Harvey, co-ordinator of treatment, care and support at the ministry told the Observer that they have already identified almost 40 per cent of the required amount. He also noted that the plan is geared towards achieving universal access to prevention, care, treatment and support for persons living with HIV and AIDS.

Playing cards to encourage kindness

If someone comes up to you and presents you with a playing card — don't worry, it's not a joke: you've just been the recipient of a random act of kindness. The Centre on Philanthropy is introducing a new idea called The Giving Game which aims to encourage people to carry out good deeds throughout the Island.

ADVERTISING NEWS

Ad Pie Too Small for Social Networking Startups

A bevy of social networking startups were on display at the Under the Radar Conference in California yesterday. Maybe half will still be around next year. Why, because the success or failure of these startups is directly tied directly to online advertising, and if Facebook and MySpace don't have that figured out yet, it's unlikely these newbies will.

Agency 2.0: Beyond Advertising

At the EconAds conference earlier this week, ad executives discussed the role of traditional agencies in the digital revolution. Greg Smith, COO of Neo@Ogilvy North America, said the agency's role now extends beyond advertising. That means creating actual content, such as branded information or entertainment, contests, sweepstakes, etc.

YouTube: The New Advertising Hot Spot
With viewers migrating online -- and YouTube accounting for roughly a third of all online-video watching -- the Google-owned video-sharing site is perceived as "the new advertising hot spot." Also: YouTube provides advertisers with immediate user demographic information.

HIV/AIDS AND SEXUAL HEALTH NEWS

17 Pregnant Students in One High School

"We see this has a serious public health urgency," said Dr. Lauren Smith, medical director for the state Department of Public Health. "We're working on a multifaceted approach to this problem . . . including providing oral contraception.” The proposal - which also includes information about the impact of teen pregnancy on a school community, goal-setting, and sex education strategies - has been sent to the School Committee for review. "We made it clear we will not offer [contraceptives] if it has not been to the School Committee for approval," Donaldson said. "We need a strong program. No one approach will fix this."

Australians tout HIV-resistant 'living condom'

Australian researchers say they have used the female hormone oestrogen to create a "living condom" in men to shield them from the HIV virus that leads to AIDS, news reports said Wednesday. Melbourne University's Andrew Pask and Roger Short said that applying oestrogen to the foreskin boosts the body's natural defences against HIV.

Drug Regimen Prevents AIDS Transmission Via Breast Milk

Each year, an estimated 200,000 babies worldwide are infected with the AIDS virus through their mother's breast milk. Now, a new study suggests that a short-term drug regimen could provide significant protection for infants.

HIV Crosses the Gender Divide

A 73-year-old grandmother in Kansas City, Kansas. A 16-year-old Bronx girl living in a foster home. A mother in Virginia, infected at 19 by a rapist and fighting years later to protect her daughter from her devastating disease. Now that the human immunodeficiency virus (HIV) that leads to acquired immunodeficiency syndrome disease (AIDS) has crossed the gender divide, these are the faces of AIDS in America.

Teens Having More Sex and Using Fewer Condoms, US Study Says

The percentage of teens who said they had sex rose to 47.8 percent last year from 45.6 percent in 2001, according to data released today by the Centers for Disease Control and Prevention in Atlanta. Condom use fell from 63 percent in 2003 to 61.5 percent in 2007, the survey of high school students found.

WHO Reports Improvements in HIV Treatment Access

Seven times as many HIV-infected people were provided antiretroviral drug therapy (ART) over the past four years as a result of the World Health Organization's “3 by 5” initiative.

MULTI CULTURAL NEWS

New African-American Online Destination for Black Opinion

DVA Media + Marketing announces the launch of Urban Thought Collective (UTC), a new website providing an intersection of opinion, information and entertainment for a discriminating urban audience.

Programs Succeed In Reducing Risky Sex Among HIV-positive Minority Men

Research has shown that HIV-positive African American and Hispanic men who were sexually abused as children are particularly vulnerable to engaging in high-risk sex and experiencing depressive symptoms. Yet few HIV intervention programs exist to help them.

Southwest Airlines Starts Hispanic Appeal

Southwest Airlines touts affordable, hassle-free air travel aimed at Hispanics via TV and radio spots that begin airing nationwide tonight on Univision, Telemundo, Azteca America and others, the airline said today

PHILANTHROPY

Bill Clinton's Charitable Mission

The former president stuck to his message: the significant role corporations should play in helping to solve the world's biggest problems. Corporate America is uniquely equipped to offer support because of its infrastructure, know-how and resources, Clinton said at the Corporate Philanthropy Summit at the Time Warner Center on Manhattan's Upper West Side

SOCIAL MEDIA NEWS

Social Networking is Really Media, Even if About Communications

"I'm thinking of a future where all of the Internet becomes social." That is to say, is built around communications as much as information; sharing as much as “pushing.” “tribes” as much as “audiences.” That almost necessarily raises the question of what the difference is between communications and social networking.

Startups Lead Phone, Social Network Convergence

All the major social networking sites have discovered the mobile phone market, but have not yet figured out what makes it special. Instead, smaller startups are showing the way, and user location is key to what they are doing.

OTHER NEWS

Direct Marketers Heed The Signs And Punch Up Email

According to the Direct Magazine annual forecast survey, E-mail has become the top medium choice for direct marketers, supporting yesterday's Research Brief on consumer's attitudes about marketing communications modes.

Google Sued for Failing to Police Ads
A lawsuit filed against Google alleges that the search company puts profits ahead of user protection by refusing to ban online advertising for fraudulent mobile services, despite evident ad policy violations. Google is "driven by financial motivations," the complaint says.

Singleton Tells Newspapers To Drop The 'Arrogance'

MediaNews Group CEO William Dean Singleton urged newspaper leaders at the World Newspaper Congress to "discard our arrogance" and focus on what readers need. At the conference he said his industry should embrace the Internet, while making the core print product more efficient.

Vanity Fair Publishes History of Internet
Vanity Fair is publishing a lengthy story on history of the Internet, called "How The Web Was Won," in its latest issue. The article pays tribute to Internet pioneers such as Al Gore, Amazon, EBay, PayPal, MySpace and YouTube. One glaring omission: no mention of Google.

No comments: