CBS
Amex Tests Ad Integration in CBS Markets
CBS Television Stations inked a deal with American Express and its digital agency Digitas to run integrated on-air and online ads in six local TV markets. American Express will integrate its TV ad content with ads on the sites of CBS' local stations. The TV ads will also coordinate with ads on CBS' network of local blogs and community sites.
MTV
Manager of MTV Estonia: new owner of MTV will bring along knowledge
Music channel MTV Estonia manager Karoli Hindriks said the change of owners does not bring along changes, but perhaps knowledge and consistency for operating in the given sector as the new owner knows the international media world well
'Work for Diddy' premieres as Combs' newest series
"The show isn't about just seeing if I could find someone to work for me. It's about people chasing their dreams," he said. "I don't say it in a cocky way, but I take pride in being one of the best at doing what I do," which, of course, encompasses a multi-pronged entertainment empire. Combs sees himself serving as an inspiration, particularly for young African Americans, "to show them that they can do more things than shoot basketball or rap."
VIACOM
Viacom Boss Dauman Looking Forward To Losing Dreamworks
On Tuesday, Philippe Dauman dissed DreamWorks on Viacom's earnings call, saying that if Steven Spielberg and David Geffen leave, there will be substantial savings on marketing and overhead. Well, get ready to start saving, Philippe, because it looks like that DreamWorks-Reliance deal is almost done
AFRICA
20% of SA prisoners are living with Aids: study
The Correctional Services Department says almost 20% of the prison population is living with HIV/Aids.
Study Finds AIDS Harms Democratic Development in Southern Africa
A new report says HIV/AIDS is hurting political development in southern
ASIA
ABU, KFF Align for HIV/AIDS Coverage
“We’re excited to be working with KFF and to be bringing our members to such an important gathering of global health experts,” said Francyne Harrigan, the ABU Development Projects manager. “ABU and our members recognize the powerful role our industry plays in informing audiences on health issues and welcome the opportunity to cover the critical issue of HIV/AIDS.”
Beijing moves to stop vice industry staining Games
But such crackdowns give rise to other problems, said Dr. Bernhard Schwartlander,
Japanese Condom Ads Get Booted Off of Korean Trains
According to recent reports, sex will be getting the proverbial boot off of trains in
CARIBBEAN & LATIN AMERICA
14000 AIDS deaths recorded in Caribbean last year
"We have made some headway against HIV in the region," said Dr Michel de Groulard, acting director of the UNAIDS Caribbean Regional Support Team. "But we still have a long way to go to ensure that our response is as effective as it should be and that our prevention strategies really work and reach those who need them most," he added.
Sombre reminders of the danger of the deadly pandemic, HIV/AIDS, continue to be presented to the public by the various AIDS awareness stakeholders and their recent concentration on festive activities, such as Carnival is expected to bear real fruit if the messages are taken as seriously as they ought to be. We hope that revellers and general partygoers make use of the information and the various other handy materials that are being made available, since the disease continues to attack people in the
BELIZE TO PARTICIPATE IN INTERNATIONAL AIDS CONFERENCE
“Historically I think that
Region seeking UN assistance in five areas
Caribbean governments are seeking assistance for food security, disaster risk reduction and disaster management among other key areas from agencies of the United Nations (UN), the newly appointed UN resident coordinator for
United Nations: Countries in Latin America and the Caribbean
The Regional Directors' Group, representing ten UN agencies, funds and programmes, met here today to support and urge Ministers of Health and Education from the region to improve the availability and quality of sexuality education for young people. The Ministers will meet in the Mexican capital tomorrow to discuss the status of sexuality education and HIV prevention
ADVERTISING NEWS
Study: Ad Networks Have Their Place, But Content Drives Key Brand Metrics
While ad networks continue to garner the glory, media buys across branded content sites, or properties like iVillage and Discovery that fall under the Online Publishers Association (OPA)'s umbrella, are often still priced at a premium. And according to new OPA research, those higher-priced CPMs are justified, as branded content sites have a greater impact on key metrics like brand favorability and purchase intent than ad networks, portals and even Internet industry norms (as determined by Dynamic Logic's MarketNorms).
US advertising slowdown looms over media companies
Earnings reports from three major media companies _ CBS Corp., The Walt Disney
HIV/AIDS AND SEXUAL HEALTH NEWS
African American-Owned Condom Company Fears the Widening AIDS Epidemic
Head Strong Condoms aims to do just that. There are no bright colors, no fruity flavors, no glow-in-the-dark condoms. These are just condoms. The focus is where it should be, Manuel says: preventing pregnancy and protecting against sexually transmitted disease. Manuel created Head Strong Condoms, the only African American-owned condom company he knows of, after he heard of HIV-infected adults knowingly infecting others with the virus.
Handing out condoms till she's 70?
That realization about the AIDS crisis propelled Bambi Gaddist into activism in South Carolina more than 20 years ago, and she's been relentless in her fight to stop the spread of HIV/AIDS there ever since. One of the most effective tools in her arsenal? A large white RV.
Higher Number of HIV Infections Must Translate Into Leadership & Action
"Let this serve as yet another wake-up call to our government leaders in
Lifestyles Condoms Introduces Polyisoprene Non-latex
LifeStyles Condoms® announces the release of its latest innovation in contraception, SKYN™. LifeStyles® SKYN™ is the first condom on the market made from revolutionary polyisoprene non-latex, boasting that it’s “the closest thing to wearing nothing.”
Local Prison To Provide Inmates With Condoms
A local prison is planning to provide condoms to prisoners, even though intercourse between inmates is illegal and considered a major offense. For the next year, inmates at California State Prison Solano will be getting condoms from the state Department of Corrections and Rehabilitation.
My Quest? Build A Better Condom
There are lots of reasons scientists are looking for ways to make condoms more appealing--and safer--to use. TIME's Callie Lefevre asked Jan Vinzenz Krause about his efforts to make a spray-on condom. The condom fits 100% perfectly, so the safety is much higher than a standard condom's, and it feels more natural.
MULTI CULTURAL NEWS
Black America: A Neglected Priority in the Global AIDS Epidemic
Discussion with Kai Wright, freelance journalist based in
Essence study: Black women use consumer technology for empowerment
Black women are more likely than other female consumers to spend time using technology, and they view cell phones and the Internet as tools of empowerment and self-expression, a study finds. Compared to other women, five times as many black women -- 36 percent -- use cell phones for three or more hours a day, according to research by Time Inc.'s Essence magazine. Black women also spend more extended time using iPods, computers, high-definition TVs and DVD players.
SOCIAL MEDIA NEWS
The age of visual networking is upon us, and it could be the most important trend in personal computing in at least a decade. So what is it? In its simplest form, visual networking is watching a cool video on YouTube, then e-mailing it to a friend. A more elaborate scenario is people using Cisco's HD Video Conference Telepresence suites or HP's Halo rooms to hold face-to-face meetings while thousands of miles apart.
OTHER NEWS
Avenue A | Razorfish Announces Creation of New Media and Entertainment Practice
Avenue A | Razorfish, one of the largest interactive services firms in the world, has launched a Media and Entertainment practice offering digital marketing solutions to companies in the print/publishing and broadcast/cable fields in the
We congratulate President Bush and leaders in Congress for their achievement in getting PEPFAR reauthorized at an unprecedented level of $48 billion. This bill renews and strengthens
Can New Media Be Taught in Schools?
Inside Higher Ed has an article today detailing some colleges' plans to fund "new media" sections in their journalism schools. Many people think that new media departments in schools are a terrible idea. The world is changing, media education has probably always needed to change and this point in history offers some exciting opportunities for educators and students.
Getting to Know "Lovers and Friends"
The Lovers and Friends Show, Johnson's brainchild, premiered online in January. Set in
Google Acquires Video Editing Service For YouTube
Omnisio lets users extract sections of video clips found on YouTube, Google Video or Blip.tv and then mash them up to form their own embeddable video clips. According to TechCrunch, the all-cash deal is worth $15 million.
Yahoo Drives 100 Million Visits to Newspapers
"It's like a fire hose blasting us with page views," says one newspaper editor. At the Dallas Morning News, for instance, some placements have accounted for up to 27% of the day's page views, and 65% of the day's unique visitors. Yahoo places the stories based on variables including user votes and search. Top stories are given primary placement on Yahoo's homepage.