MTV
MTV to Take On MySpace, Yahoo Music
Viacom's MTV is using its Flux distributed social media platform to build many low-cost mini-sites supporting shows and themes. The uber-brand MTV "doesn't even play much of a role." The network is also returning to its music roots, aiming to supplant Yahoo Music and MySpace.
http://weblogs.jupiterresearch.com/analysts/card/archives/2008/02/modern_thinking.html
VIACOM
Viacom Eyeing Video-Game Publisher
Viacom chief Sumner Redstone is rumored to be interested in acquiring Take-Two Interactive, the video-game publisher behind such hits as "Grand Theft Auto." Last year Viacom appointed former Take-Two exec Arwed-Ralf Grenzbach as VP of videogames, music and special products.
http://www.gamesindustry.biz/content_page.php?aid=32819
HIV-Positive Guinean Man Shares His Struggles
Living in
http://www.voanews.com/english/2008-02-07-voa22.cfm
Society-Nigeria/Africa-Sexuality African youths told to attain their potential
African youths have been enjoined to value their sexuality as much as they value the possessions they expend energy and their meager resources to acquire. Rolake Odetoyinbo, executive Director of Positive Action for Treatment Access (PATA), speaking at the third African sexuality conference here , said this would, not only allow for positive self expression but also bring abo u t a reduction in HIV transmission through sex.
An information campaign hopes to empower communities in Ekurhuleni to be aware of responsible sexual practices. The campaign will empower communities with information on how to lead healthy lifestyles and to practice safer sexual behaviour.
http://allafrica.com/stories/200802070448.html
Marketers To
A Boston Consulting Group study finds marketers should ensure their claims are tangible and delivered credibly. Word-of-mouth brand ambassadors count for more than celebrities, and an umbrella brand can convey quality over a wide range of products.
http://publications.mediapost.com/index.cfm?fuseaction=Articles.san&s=75955&Nid=39126&p=917272
HEALTH NEWS
Wal-Mart Will Expand Its Health Clinics
Wal-Mart will open "The Clinic at Wal-Mart" as a joint venture with local hospital systems in
http://ap.google.com/article/ALeqM5hdfp7fUpSIcBVpTmO88EWzhhDv2gD8ULAKCO0
MOBILE NEWS
Magazines Test Barcodes for Mobile Phones
Billboard, Wired, and Car & Driver are among the first
http://www.foliomag.com/2008/print-magazines-quietly-testing-bar-codes-mobile-phones
WSJ Partners With
The Wall Street Journal has partnered with mobile developer Action Engine to launch a free, downloadable application offering access to WSJ.com, MarketWatch.com and Barron's.com via Windows Mobile phones.
http://publications.mediapost.com/index.cfm?fuseaction=Articles.san&s=75983&Nid=39127&p=917272
OTHER MEDIA NEWS
Coca-Cola, Johnson & Johnson support African American Lives 2
Through the support of The Coca-Cola Company and Johnson & Johnson, Thirteen/WNET New York has produced multimedia resources that will enrich communities across the country, inspire people to explore the process of self-discovery, and commemorate African-American history.
http://www.targetmarketnews.com/storyid02060802.htm
Gay-Bashing Ads Also A Super Bowl Ritual?
For the second year in a row, some advertisers made plays for violence toward the gay community and stereotypes during the Super Bowl, paying a record $2.7 million per 30 seconds for the privilege. In one spot, for Bridgestone Americas, a man swerves on a dark road to avoid hitting a deer and rocker Alice Cooper but tries to hit -- and nearly misses -- flamboyant aerobics instructor Richard Simmons exercising in a rhinestone-adorned tank top.
http://www.365gay.com/lifestylechannel/biz/biznews/20608biz.htm
Google Offers Social Computing Services
Google on Thursday announced a new product that links Google Apps together with a new suite of social media features. Called Google Apps Team Edition, the new product is designed to spread virally and encourage more user collaboration. Team Apps users can identify other Google Apps users inside his or her company and invite them to share documents and calendars.
http://www.informationweek.com/internet/showArticle.jhtml?articleID=206105424
Growing Up Black in
MTV News correspondent Sway sits down and gets real with Snoop Dogg, Mary J. Blige, and Chris Brown to find out what it was like for them growing up and address perceptions of what it means to be black-the dress, the attitude, the talk.
http://think.mtv.com/044FDFFFF0002D79C001A0098971E/
Microsoft Unveils Next-Generation Ads
Microsoft is unveiling a series of next-generation advertising concepts designed to "anticipate behavior faster than the speed of thought." One algorithm collects data from an image on a video screen, so a consumer can choose a product "like this one," without having to key in any data.
http://www.informationweek.com/news/showArticle.jhtml;?articleID=206105074
Newspapers Imperiled by Falling Profits
Shrinking profits are prompting louder talk about a dark turning point for the newspaper industry. Critics say that newspapers have done a poor job adapting to the Internet. Says Brian Tierney, publisher of
http://www.nytimes.com/2008/02/07/business/media/07paper.html
Study: Gamers Would Rather Watch Ads Than Pay
The future of casual gaming should absolutely belong to Internet advertising, if a recent report from RealNetworks is to be believed. An astonishing 90 percent of gamers surveyed said they would watch ads, both before and during play, if it means they can play casual games for free. Even more important was the revelation that 34 percent reported clicking through or taking some kind of other action regarding the advertiser's product.
http://gigaom.com/2008/02/06/will-watch-ads-for-free-games/
Time Warner to Break Up in Bewkes Plan
CEO Jeff Bewkes plans to boost Time Warner's stock by splitting up AOL, possibly reducing cable holdings, and cutting 100 corporate jobs and other expenses. Six months from now, says Porter Bibb of Mediatech Capital, Time Warner "is likely not to be the world's largest media company."
http://www.bloomberg.com/apps/news?pid=20601204&sid=abI.vTCUwAtE
Wayans to Launch Video Site WayOutTV
Actor-comedian Damon Wayans is launching WayOutTV.com, offering videos produced by aspiring young comedians. The site is joining an increasingly crowded field that includes FunnyorDie.com and MyDamnChannel.com. Such sites "are yet to strike gold."
http://www.latimes.com/business/la-fi-wayans7feb07,1,1100287.story
WEB USERS VIEWING NEWSPAPERS
NAA President and CEO, John F. Sturm, said "Newspapers continue to successfully transform themselves into multimedia companies... providing a targeted, comprehensive menu of choices for today's discriminating consumer... it is clear consumers recognize newspapers as their trusted source of information in an increasingly digital environment."
http://blogs.mediapost.com/research_brief/?p=1635#comments
Wolff: New Media Downsizing Old
Many entertainment execs "know nothing" about new media, writes Vanity Fair media columnist Michael Wolff. "This is partly because
http://www.vanityfair.com/culture/features/2008/03/wolff200803
XM launches nation's only satellite channel dedicated to African-American talk
XM Radio, the nation's leading provider of satellite radio, today announced that beginning Monday, February 11th, the lineup for The Power (XM Channel 169), the only national 24-hour radio channel exclusively dedicated to African-American talk programming, will be expanded to include new shows featuring Tavis Smiley, Kojo Nnamdi, Blanche Williams, and the sports talk radio duo The 2 Live Stews
http://targetmarketnews.com/storyid02070802.htm
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