February 6, 2008

CBS

CBS, Loopt Join Forces

CBS Mobile has partnered with Loopt, a social mapping and communications service, to offer location-based Web site advertising throughout the United States. The service will be available on CBS Sports Mobile and CBS Mobile News sites as well as on Loopt and its partners venues.

http://www.adweek.com/aw/content_display/news/digital/e3ia49bf70432d3f6150b1fb65155dc63b2

MTV

MTV launches new reality TV show with BlueCasting™ from Filter Worldwide.

To mark the launch of "The Bedroom Diaries" on MTV One, Davey, 21 from London, will be living his life in the full glare of the public as MTV literally lift his bedroom from his home in Harrow to London’s busy Carnaby Street to witness his antics for 36 hours.

http://www.clickpress.com/releases/Detailed/60810005cp.shtml

VIACOM

Viacom Boss Honored by Paley Center

The Paley Center will salute Viacom-CBS chief Sumner Redstone with a black-tie gala in New York on Thursday, in honor of his "long-lasting contributions to the entertainment industry." The evening's host, Jon Stewart, backed out last week due to a "busy schedule."

http://www.portfolio.com/views/blogs/daily-brief/2008/02/06/who-will-sign-sumners-guest-book

AFRICA

Accra To Host HIV/AIDS Conference

Over 150 representatives of National AIDS Commissions, NGOs working to fight HIV/AIDS, Researchers, Persons Living With HIV/AIDS (PLWHAs) and Media advocates from across the African continent are expected in Accra- Ghana this month for an International African HIV/AIDS Conference.

http://www.ghanaweb.com/CrusadingGuide/article.php?ID=8824

Rwanda: New HIV Testing Deal for Children Signed

Roche and the Clinton Foundation HIV/AIDS Initiative (CHAI) have signed an agreement that would give children below eighteen months in sub-Saharan countries more access to HIV tests.

http://allafrica.com/stories/200802060114.html

CARIBBEAN

‘Straight’ couples connected with AIDS transmission

Epidemiologist in the Ministry of Health William Turner told the SUN that the most common means of HIV/AIDS transmission is through heterosexual activity. He describes this popular means as a one to one ratio, which is man and woman intimacy.

http://sunstkitts.com/paper/?asknw=view&asknw=view&sun=494418078207132005&an=200325059502062008&ac=Local

HIV/AIDS AND SEXUAL HEALTH

Condom Companies Rip n Roll and Intellx Hook-Up to 'Shape-Up' America

intellx (IX), the makers of America's #1 Rated InSpiral condom, have chosen RipnRoll - America's Condom Superstore, for the exclusive online roll-out of its Shape-Up condom line expansion, including the image-changing YourTube condom.

http://eworldwire.com/pressreleases/18142

Condom-free sex still unsafe

Last week, the Swiss National AIDS Commission stunned the world by releasing a statement saying that HIV-positive individuals who are on effective antiretroviral therapy and don't have any other STDs do not pose a risk of passing HIV on to uninfected sexual partners. The resulting shock waves have caused HIV experts and medical institutions around the world to start disputing the Swiss findings.

http://www.planetout.com/fitness/article.html?coll=health_fitness&sernum=5306&navpath=/channels/health/

Moms Pre-Chewing Food Gave HIV to Kids

For the first time, health officials report that the AIDS virus can be spread by a mother pre-chewing her infant's food, a practice mainly seen in poor, developing countries. Three such cases were reported in the United States from 1993-2004, government scientists said Wednesday in a presentation in Boston at a scientific conference.

http://ap.google.com/article/ALeqM5hzunqLlNucYbHIexJf1geHygHJ0AD8UKVS7G0

Teen pregnancy: Hip or blip?

Juno MacGuff and Britney Spears' 16-year-old pregnant sister are just two signs that teen pregnancy is “in,” Maclean's magazine suggests. But some experts disagree, citing statistics that show long-term teen pregnancy is not on the rise.

http://www.msnbc.msn.com/id/23031622/

OTHER MEDIA NEWS

Chaotic(R) Trading Card Game Builds Momentum at Retail and Online

The Chaotic Trading Card Game- which integrates a collectible trading card game with a unique online game experience - is establishing itself as the exciting new game of the year. With robust distribution at major retailers nationwide, millions of cards in play online at www.ChaoticGame.com and a popular television series, momentum for the franchise is growing rapidly.

http://www.foxbusiness.com/markets/industries/media/article/chaoticr-trading-card-game-builds-momentum-retail-online_467368_15.html

Google May Be Shut Out of Display Ads

A Microsoft link-up with Yahoo may slam a door in Google's attempt to expand beyond the four-line text advertisements that run alongside Internet search results. That is because Microsoft and Yahoo would control more than a quarter of the market for animated ads and display banners.

http://www.bloomberg.com/apps/news?pid=20601204&sid=aZo0dQCyzxfM

Using Email Newsletters To Drive Traffic

In spite of the fact that some marketing people downplay the value of email newsletters in these days of saturated inboxes, Don Nicholas, editor and managing director for the Mequoda Group, says he has clients today who can prove that between 70% and 80% of every dollar they generate starts in an email newsletter.

http://webworkerdaily.com/2008/02/05/7-tips-for-increasing-your-open-rates-and-site-traffic/#more-1726