Thursday, July 24, 2008

July 24, 2008

BET

AIDS activist to be featured on BET show

Black Entertainment Television has been following the George Washington Carver High School graduate and plans to include her in a special news report called "Are you positive?" The special features four people -- two who are HIV positive, two who are HIV negative -- and their HIV status is not revealed until the end of the show, which is expected to air in September.

BET filming Top 20 Greatest Moments in Reggae

Another documentary to record and celebrate the evolution of reggae music is on the way. This, the latest of such projects chronicling the history of the music, is called The Top 20 Greatest Moments in Reggae. And it is being undertaken by Earthstrong Production, Aranthes Lewin and Trinidadian Jeanille Bonterre, better known as Empress Jeanille, formerly MTV Reggae Tempo.

BET, Marvel Animation to co-produce "Black Panther" series

BET Networks and Marvel Animation are teaming up to produce an animated series based on the legendary superhero, The Black Panther. Casting is already underway for the series that is slated to premiere in the first quarter of 2009. A special sneak preview will premiere at Comic-Con in San Diego during BET's panel on Saturday, July 26. The series will be adapted directly from the first six issues of the Marvel Comic written by BET's president, Reginald Hudlin.

'Payne' is leader but with fewer viewers; BET, USA are most watched networks

Even though it averaged fewer than its usual two million viewers per show, "House of Payne" maintained its lead over the top 25 most watched cable shows by black households. The TBS program took first, second and third position during the second week of July. Shifting summer viewing habits gave BET's "Baldwin Hills" fourth and fifth place on the chart.

CBS

Dial It Forward: CBS Radio Launches Video Platform

CBS Radio said Wednesday it's launching a new online video platform, operated by WorldNow, to facilitate the online business of its 140 radio station Web sites. Coming a few months after it began sharing content and managing ad sales for AOL Radio and Last.fm, the online video platform is another big step to expand CBS Radio's online offerings.

Viewing Shows Online Won't Kill TV
Recent study commissioned by CBS confirms, watching full length shows online will not devastate television viewership, Magid Media Labs conducted the study of 50,000 people, finding out that 35% of online viewers would be more likely to watch CBS on television after finding shows online.

MTV

Cablevision Gets Its MTVN On Demand

The new content includes a variety of today’s most popular music videos, as well as hit programming from such MTV hits as From G’s to Gents, VH1’s Brooke Knows Best, CMT’s Trick My Truck. The deal follows last week’s VOD announcement that added more than 100 on-demand shows from several MTV Networks services, including Comedy Central, Noggin, Black Entertainment Television The N and Logo.

Front Porch Digital Solutions Chosen by MTV Networks for Content Sharing

Front Porch Digital announced today that MTV Networks, a unit of Viacom, has implemented its DIVArchive(TM) and DIVAnet(TM) solutions for a broadcast content archive management system between its network operations center in Long Island, N. Y., and its backup facility in Nashville, Tenn

Kanye West Teams W/ MTV For “Homecoming” Iraq War Special

Grammy award winning rapper, Kanye West, is teaming up with MTV’s Sway Calloway to pay surprise visits to soldiers who have recently returned home from Iraq. The veterans will also have an opportunity to share their experiences and difficulties overseas as well as the challenges that they have faced since their return.

MTV Announces That I WANT TO WORK FOR DIDDY Will Premieres Monday

Diddy. He only needs one name, but he needs a virtual army of help to keep his legendary empire of music, acting, fashion, sports, fragrance and television running. The ultimate secret weapon in that army? Diddy's personal assistant. VH1's new competitive reality series "I Want To Work For Diddy" tracks 13 hungry applicants as they compete to land the job of a lifetime. This isn't some boring job interview. They'll be challenged emotionally, physically and mentally to earn the privilege of doing Diddy's bidding, and just one lucky person will get the chance to call him "My Boss."

MTV Buys Pilot From Diller's CollegeHumor
MTV is looking to spice things up with a dose of frat boy humor. The Viacom channel is said to be acquiring the pilot for a television show from the creators of Barry Diller's CollegeHumor.com.

MTV’s Splash Page Launches! Check Out ‘Watchmen’ Exclusives Now!

It’s called SPLASH PAGE and we’re more than a bit excited to share it with you. Really our tag line says it all — when comics and movies collide, we’ll pick up the pieces. Expect all the exclusive news, interviews, video, humor, and commentary you’ve come to expect from the Movies Blog but over on SPLASH PAGE it’s all focused on a world that you’re probably just as obsessed with as we are.

MTV, Nick go local in Belgium

An outpost of MTV Networks has become an authorized broadcaster in French-speaking Belgium, the local regulator announced Tuesday. The Conseil Superieur de l'Audiovisuel (CSA) has given the newly created MTV Networks Wallonia permission to broadcast MTV and Nickelodeon programming for nine years, with an option to renew after 2017.

Online Casual Gaming Anything but Casual, MTV Networks Study Finds

Online casual gaming holds an exclusive place in the lives of gamers' of nearly all ages because it is both emotionally and physically engaging, according to MTV Networks' new study: "An Exploration of Online Casual Gaming."

Ximena Sarinana Introduced To MTV Tr3s Audience

Mexican, singer-songwriter-piantiast, 22 year old Ximena Sarinana is featured on MTV Tr3s Discubre & Dowloand. This distinctive recording artist combines vocals simlar to Ella Fitzgerald and Edith Piaf with her own unique cultural sounds.

Yahoo! Joins Forces with MTV Latin America to Launch Blog & Rock

Yahoo! today announced that it has joined forces with MTV Latin America to kick off Blog & Rock, a Yahoo! online promotion in which users are invited to share personal song-worthy stories by logging on to mtvla.yahoo.com from July 14 through August 11, 2008.

UNIVISION

Univision 34 Launches Mobile News Alerts on Univision Móvil

Univision’s flagship station KMEX-TV Channel 34, Los Angeles’ #1 rated 6pm local newscast for fourteen consecutive years1 and the #1 station across all Nielsen measured markets in the country regardless of language2, announced today the mobile distribution of news alerts, both in video and text messages, on Univision Móvil. Coverage includes important local, national and international news, as well as breaking news, weather, entertainment and the top stories of the day.

VIACOM

Nickelodeon Adds Social Networking Features to its Casual Gaming Sites

Nickelodeon is introducing social networking features into its largest online gamingVideogame-Simulator-Job properties, AddictingGames and Shockwave. Features like direct chat options and talking avatars powered by Oddcast will gradually be launched on both sites over the next six months.

Viacom, CBS Chief Redstone to 'Fight Death'
Sumner Redstone, at 85 years old, is still overseeing the media empire that he built over the past 20 years with no plans on stepping down. "I love what I'm doing," he says. "I love Viacom. I love CBS. And so I don't want to die. I have a will to live. I'm gonna fight death as long as I can."

Viacom CEO: 'great' content is king

Phillippe Dauman, speaking at the Fortune Brainstorm Tech, confirms that content is key. Great content is never a commodity, he said, and the Internet and mobile communications are helping Viacom broaden its reach internationally and among younger audiences online and via mobile devices.

AFRICA

AFRICA: When homophobia fuels the spread of HIV

The persistent and increasing outbreaks of violence against members of the gay community in Africa are jeopardising efforts undertaken to combat HIV, both within this group and across the population as a whole, AIDS activists warned at a recent meeting in Limbé, Cameroon.

Bill Clinton to visit Africa, Mexico for anti-AIDS campaign

Former president Bill Clinton will be visiting Africa and Mexico promoting the Clinton Foundation’s new programs that focus on fighting AIDS and malaria. "This year, I am excited to take our work to the next level with new projects that will make a tremendous difference in turning the tide of the HIV/AIDS, improve lives, and help people work toward a brighter future," Clinton said in New York.

Africa: How Culture Can Be Used to Increase Understanding of HIV

Culture in all its forms and definitions needs to be integrated with HIV and AIDS mitigation strategies if the Commonwealth is to stem the increase of HIV infections across all regions. This was among the key messages that emerged from a briefing held at the Commonwealth's headquarters in Marlborough House, London, on 16 July 2008 attended by High Commissioners and representatives of civil society organisations from across the Commonwealth

HIV/AIDS infections in prisons ‘shocking’

The voluntary HIV/AIDS testing among prisoners in 2006, revealed a 9.2 per cent infection rate, the National Assembly was told here yesterday. The Deputy Minister for Home Affairs, Ambassador Hamis Kagasheki, said 3,556 inmates underwent the test and 327 of them were found to have been infected.

Red Cross launches massive Africa AIDS appeal

The International Federation of Red Cross and Red Crescent Societies (IFRC) launched Tuesday a multi-million dollar appeal for an AIDS treatment programme in five African countries. The IFCR is seeking 21 million Swiss francs (13 million euros, 21 million dollars) for a three-year programme in Burkina Faso, the Central African Republic, the Democratic Republic of Congo, Guinea and Nigeria.

S.Africa experts hope drugs can curb HIV infection

In a study launched on Tuesday, researchers want to find out whether antiretroviral drugs normally used by people already carrying the HIV virus could protect those at higher risk of infection, a concept referred to as pre-exposure prophylaxis (PrEP). "It's early days but very exciting. It's another strategy, it gives us hope that maybe we can beat this epidemic," researcher Linda-Gail Bekker told Reuters at the sidelines of the launch of the study.

Uganda First Lady to launch AIDS film

The First Lady of Uganda has found a new way to education people in her country about HIV/AIDS. She will be launching a film aimed at fighting the spread of the disease entitled The Miss HIV film. The film, which will be screened for 70 minutes, aims at presenting the conflict between the behavioural change model and the sexual rights model in the prevention of HIV/AIDS.

UNICEF-supported soap opera raises awareness about HIV/AIDS in Niger

HIV/AIDS is an issue that is rarely talked about in Niger’s conservative society. In August, in an effort to bring the issue to the forefront, Niger will launch its first ever soap opera about young people living in a world affected by the AIDS pandemic

Zimbabwean Journalist Honored For Documentary On HIV/AIDS

Zimbabwean journalist Hopewell Chin’ono overcame the country’s controversial media laws to produce a documentary about the many Zimbabweans suffering with and dying of HIV/AIDS that won the 2008 CNN Multi-Choice African Journalist of the Year Award.

ASIA

Grim reality: A survey of sex workers

More than 41% women sex workers in the Capital's GB Road enter the profession because of sheer poverty, 39% of their own free will. Only 50% use condoms and the social welfare department says despite their best efforts health and hygiene standards cannot be improved too much beyond the occasional anonymous checks by mobile vans as the law does not recognise the existence of these women.

India, Glossy Magazines on the Same Page

As India's booming middle class shops, travels and eats out like never before, international glossy magazines are racing to the subcontinent to cash in on an advertising boom.

Social stigma: HIV/AIDS-affected forgo pension

Ganjam has around 48 percent of the total AIDS patients of the State. But according to AIDS control societies, not many families of this 48 percent of population, have enrolled themselves as beneficiaries of this scheme. And this is due to fear of social stigma

Vision China Media Signs Exclusive Contract with Shanghai Metro

VisionChina Media Inc, one of China's largest mass transportation mobile television advertising networks, today announced that it has signed an exclusive contract with Shanghai Shentong Metro Asset Operation and Management Corporation, the asset management arm of Shanghai Metro, to act as the exclusive advertising agent for two of Shanghai's 11 subway lines effective beginning July 1, 2008.

CARIBBEAN & LATIN AMERICA

Brazil to Install Condom Machines in Schools

Pro-family advocates and critics around the world expressed strong opposition this week after news spread that the nation of Brazil would begin a large scale effort to combat the spread of AIDS and STDs through the installation of condom vending machines in hundreds of its schools.

Dutch organization promoting 'sex camp' for young people in Ecuador

The Dutch anti-life foundation HIVOS, together with the Latin American and Caribbean Network for Sexual and Reproductive Rights, is organizing a “sex camp” in Ecuador for young people who want to express their “sexual rights.”

Family planning challenged to reduce HIV related stigma

--Family planning associations have been challenged to peel away the HIV/AIDS related stigma and discrimination that is still very much alive in some parts of the region. Head of the Preventative Health Department Dr. Rachel Eersel gave the call to action during her presentation at the opening ceremony of the Caribbean Family Life Affiliation’s (CFLA) Annual General Meeting (AGM) on Saturday evening.

God loves gays too

Reporting to a United Nations session on HIV/AIDS throughout the Caribbean, he said: "We need to bring our attorney[s]-general together, identify specifically the existing laws and begin to brainstorm as to how these laws can be tackled so that no longer can we criminalise these practices."

Guyanese wins UNAIDS Fellowship

Chisholm was selected to participate in the six-month UNAIDS Special Youth Programme at its headquarters in Geneva, Switzerland and three months attached to its Country Office in Guyana. Chisholm has already started his internship with the Joint United Nations Programme on HIV/AIDS (UNAIDS).

HIV/AIDS in Latin America

Finally, next month, the world will pay long-overdue attention to this region when the XVII International AIDS Conference (AIDS 2008) is held in Mexico City. Given that so many in Latin America and the Caribbean have died from HIV/AIDS and have fought this disease with the same enthusiasm and passion as in any part of Africa and Asia, there seems no justification for this lack of attention.

HIV rate down in Jamaica

Jamaica is leading the Caribbean in the fight against AIDS, having reduced the prevalence rate of HIV in Jamaica to about 1.5 per cent, the country's Minister of Health Rudyard Spencer has reported

Jamaica getting $3b grant to fight AIDS

The grant, which will be received this month, is based on the new National Strategic Plan 2007-2012, which aims at achieving universal access to HIV prevention, treatment and support. It focuses on the three priority areas of prevention, treatment, care and support and enabling environment and human rights.

More HIV positive women choose to have babies

As antiretrovirals become more widely available in Jamaica, a significant number of women living with HIV are opting to have children, a situation many never thought possible five years ago. However, many report that their reproductive health rights are not always respected by health personnel.

New strategy to combat HIV/AIDS

Grenada is using its Carnival celebrations to launch the latest strategy against the spread of the deadly HIV/AIDS virus. The intention is to make Grenada HIV/AIDS free," said Caroline Alexis-Thomas, the head of the National AIDS Directorate. The Carnival education programme is being conducted under the theme 'Put the brakes on AIDS' and Alexis-Thomas said the aim is to heighten the population's awareness to the virus, particularly the young people.

Society Must Come to Grips with Social Issues to Control HIV/AIDS

Outgoing Chief of Epidemiology and AIDS in the Ministry of Health and Environment, Dr. Peter Figueroa has called on the society to come to grips with a number of sensitive social issues, in order to effectively control the HIV/AIDS epidemic.

"We know our young people are sexually active. We have to put effective programmes in place to encourage them to abstain, and for those who do not want to abstain, they need ready access to condoms," he emphasised.

The Reality of HIV/AIDS - Diary of an HIV-positive/pregnant girl

Gabrielle* was 17 years old when she found out she was pregnant and HIV positive. She had gone to the medical centre to do a routine blood test when the nurse broke the bad news. "'You are HIV positive'. I went numb," she said. However, she regained her composure after a few days. She now had a baby to live for. She told herself that she had to at least live long enough to see her baby born without the virus.

USVI delegation to travel to Rwanda on HIV/AIDS mission

First Lady Cecile de Jongh will join a delegation of eleven students and five adults from the US Virgin Islands to travel to Rwanda to offer assistance to children orphaned by HIV/AIDS.

EUROPE

Britain's "Culture of Promiscuity" sees nearly 400000 new STD Cases

A "culture of promiscuity" has led to 397,990 new cases of sexually transmitted diseases in Britain, the highest number since record-keeping began thirty years ago, the Daily Mail reports. The Health Protection Agency that compiled the statistics noted that for most British young people, promiscuous sexual behaviour has become just "part of the territory" in day to day life. In their report released July 2, the HPA found that half the cases of infection could be found in the 16 to 24 year age group, even though this group made up only 12 percent of the population.

Family Planning Association Launches Campaign

Clinicians working in hospital and community settings can get involved in fpa's (Family Planning Association) Sexual Health Week (4-10 August 2008) themed It's My Right! The awareness week is campaigning on the issue of the rights of people with learning disabilities to have sex and relationships and enjoy good sexual health. A new set of posters, featuring models with learning disabilities are now available at www.fpa.org.uk as part of an information package for health professionals.

Rare STD found in gay men

Lymphogranuloma venereum (LGV) is a particularly invasive strain of Chlamydia. Initial signs of LGV include sores on the penis and around the anus, and swollen lymph glands in the genital region. It can also cause anal bleeding, and can enhance the transmission of HIV. Left untreated, it can lead to disfigurement of the penis.

Teenage girls report pressure to live up to sexual ideals

Teenage girls feel under increasing pressure from magazines and websites to live up to material and sexual ideals, leaving them vulnerable and unhappy, according to research out today. Girls as young as 10 are suffering from stress and anxiety because they feel under pressure to grow up too quickly, a study by Girlguiding UK and the Mental Health Foundation has found.

Training Program That Teaches Parents How To Discuss Sex

A new training program that teaches parents at their workplace how to discuss sex with their children could be an effective way to reduce high-risk sexual behavior among teenagers, according to a U.S. study published Thursday in the British Medical Journal

ADVERTISING NEWS

Cumulative Value of Multi-Platform Advertising

A recent report from Integrated Media Measurement, Inc. (IMMI), based on data from 3000 panelists in six major markets, finds that though multi-platform advertising increases reach over individual platform advertising, the effect is not simply additive.

Nielsen: Global Ad Spending Up, U.S. Flat

Much of the growth came from outside the U.S. and Canada, which saw a 1% increase. Spending in Europe, where the waters may be getting choppier than the U.S., was essentially flat (down .4%), compared to the same period last year

Reebok Launches New Campaign With 20 NFL Players

Created by Mcgarrybowen, the ad shows players in their off-season pursuits--fishing, laying by the pool, cutting the grass--suddenly heading in the same direction, uniting to "migrate" to their home stadium. The players, each in his team's NFL Equipment Speedwick Tee, trudge through cities, plains and desert, to Vashti Bunyan's "Train Song."

HIV/AIDS AND SEXUAL HEALTH NEWS

1st Annual Summer Takeover to Raise Awareness, Education And Counseling for HIV/AIDS in Washington, D.C

EM Enterprises & Antonio Brown & Associates in conjunction with the HIV/AIDS Organization Planned Parenthood & The National Black Justice Coalition unleashes its 1st Annual Summer Takeover event to raise awareness, give education and counseling for HIV/Aids on July 25th -27th 2008. The event, which will combine high fashion and entertainment, is also seeking to raise awareness, educate and offer free testing for HIV/Aids. This event was marketed in several cities throughout the United States including, D.C., Baltimore, Dallas, New York, Atlanta, Philly, and Houston. Celebrity host include BET's Tocarra, B2K former band member Raz B, Deisgner Kenny Flannigan, Family Matters Jaimee Foxworth, Noah's Arc Jensen Atwood and Comedian Mike Brooks to name a few.

Elton John’s AIDS Foundation Supports Needle Exchange

The Elton John AIDS Foundation isn’t just about tiaras and white ties! Hell no! In fact, the foundation recently rolled up their sleeves and took to the streets of New York with a community based needle exchange program to help stop blood born diseases. Volunteers from the organization set up shop all over NYC with a massive supply of clean needles to offer hepatitis screening, vaccines, HIV testing and treatment programs.

HIV/AIDS reporting guide for Latin American journalists published

UNESCO and Foundation Agency have published a guide on covering HIV/AIDS for journalists in Latin America. With the collaboration of journalists, social organizations, governmental officials and international agencies, the guide summarizes more than 100 hours of a series of workshops that took place in Argentina, Chile, Paraguay and Uruguay.

More family meals mean less risky sex for teens

Parents who don't want their teens to engage in risky sexual behavior should make family time a priority, a new study suggests. Adolescents who took part in family activities more often had sex less frequently, less unprotected sex, and fewer sex partners, Dr. Rebekah Levine Coley of Boston College and her colleagues found.

New Report Calls for Greater Condom and Contraceptive Funding

A recently released report from Population Action International (to be released at the International AIDS Conference in Mexico City) says that while prevention is a top priority in battling HIV/AIDS, developing countries are not receiving the necessary donor support for condoms and contraceptives.

Report warns of AIDS ‘crisis’ across South

AIDS specialists are calling for a fundamental rethinking of HIV policy after a new report showed that infection with the virus was rising dramatically in the South even as it dropped everywhere else in the country.

Thinking Positive

While the numbers of adolescents and young adults with HIV are still relatively low, they do represent a difficult group to identify and treat. In a perfect storm of independence and invulnerability, these young people often go untested or without medical care. That's why the state has developed a coordinated effort to serve this group, working with the University of Maryland School of Medicine, Johns Hopkins Department of Pediatrics, Health Education Resource Organization (HERO), Sinai Hospital, and Light Health and Wellness. "The goal is to fund a comprehensive network of services," says Heather Hauck, director of the Maryland AIDS Administration.

Training Program That Teaches Parents How To Discuss Sex

A new training program that teaches parents at their workplace how to discuss sex with their children could be an effective way to reduce high-risk sexual behavior among teenagers, according to a U.S. study published Thursday in the British Medical Journal

UNESCO launches education kit on HIV/AIDS

"This kit provides technical advice on policies to develop and implement, on the required appropriations and the implementation of programs related to education and HIV, under the UNAIDS Global Initiative on education and HIV-AIDS (EDUCAIDS)," the UN agency said a statement issued Wednesday.

US ban on visitors with HIV could end soon

A two-decade ban on people with HIV visiting or immigrating to the United States may end soon through a Senate bill aimed at fighting AIDS and other diseases in Africa and other poor areas of the world. The U.S. is one of a dozen countries — including Sudan, Saudi Arabia, Libya and Russia — that ban travel and immigration for HIV-positive people

MOBILE NEWS

Mobile, ISP Not Ripe For Behavioral Marketing

Behavioral marketing via mobile devices is still a couple of years off, according to panelists speaking at the OMMA Behavioral conference on Monday. Meanwhile, they agreed that ISP-based behavioral targeting is attractive for obvious reasons, but will not be viable in the near future because of privacy concerns.

Social Networking On Mobile Still Not As Strong As Email And Web

Only 24 percent of Internet users access social networking sites with a mobile phone, according to a new survey (pdf) done in the U.K. last month. The general thrust of the survey was to determine how big a role social networking plays in online usage.

Verizon CEO: Better wireless networking coming

Verizon CEO, Ivan Seidenberg has acknowledged current issues with US broadband coverage and promises a faster and more reliable network in the future. Seidenberg says that that content providers like Viacom who are eager to distribute media – whether it’s for the mobile phone or on the web – places carriers in a good position. “You can put content anywhere in the cloud,” he said. “You don’t need to have a connection of content and distribution to be successful.”

MULTI CULTURAL NEWS

BlackInAmerica.com hopes to take advantage of audience for CNN special

BlackInAmerica.com functions like any other social network, but is specifically targeted to positive and open-minded African-Americans who want to see change. It encourages unity, and stimulates positive ideas, dialogue and solutions.

CNN's 'Black' Series Attracts McDonald's
The upcoming installments of CNN's "Black in America" series have signed on McDonald's and Geico as sponsors, reaching beyond the network's regular stable of advertisers. "We are attracting new category advertisers because of relevant, audience-connecting programs like "Black in America," says Greg D'Alba, CNN executive. Having an African-American candidate for president undoubtedly helps fuel the interest among both viewers and brands.

Experts Concerned About the Growing Rate of HIV Infection in Hispanics

Hispanics make up 14 percent of the U.S. population but a new survey shows they represented 22 percent of new HIV and AIDS cases in 2006. The survey found in major U.S. cities, one in four gay Hispanic men have the virus that causes AIDS.

Gorilla Nation adds African-American sites and staff to multicultural rep division

Gorilla Nation, the world's largest online ad rep firm, today announced that it has been selected to exclusively represent the online ad inventory of three African-American and two Hispanic web properties through its GNMulticultural division.

Latino Commission on AIDS Welcomes Miss Universe 2008

Miss Universe 2008 Dayana Mendoza is the newest "Madrina" of the Latino Commission on AIDS, announced Dennis deLeon, President of the Latino Commission on AIDS. Dayana Mendoza visited the offices of the Commission in New York on July 23rd and received a comprehensive briefing on the impact of HIV/AIDS among Hispanics in the United States and Territories.

MEXICO: Prostitution Rings Flourish at all Levels

"Diamond VIP" class prostitutes, who are mainly from Eastern Europe, Argentina, Brazil or Cuba, can charge as much as 2,000 dollars in Mexico, while sex workers from southern Mexico, Guatemala, El Salvador or Honduras earn a mere 15 dollars. The price indicates which mafia is handling the women.
The high-class prostitutes are "administered" by Russians, Ukrainians or Cuban-Americans linked to global human trafficking rings, while the lower-priced are controlled by local pimps. Both organisations operate in a network of corruption in which authorities are involved.

MMTC offers twelve recommendations for changes in telecom policy

The Minority Media and Telecommunications Council put forth twelve recommendations it hopes the Federal Communications Commission and other federal agencies will adopt. "This Road Map for Telecommunications Policy seeks nothing less than the complete eradication of racial discrimination and its present effects from the nation's most influential and important industries -- mass media and telecommunications," said MMTC Executive Director, David Honig.

More to Hispanic media than Univision

When we think of Spanish-language advertising, we tend to think of Univision, the giant Hispanic broadcaster. But while broadcast and, by extension, Univision, is still the dominant Spanish-language ad medium, its gains have finally begun to level off. Now other areas of Hispanic media are starting to lead the category’s growth.

NAACP releases its 12th annual report card on economic reciprocity

After 12 years of tracking the diversity efforts of some of the nation's largest companies in five key industries, the NAACP reports measured progress toward the goal of addressing economic concerns of the African American consumer.

Spanish-language Media Market In a Growth Phase

As reports of layoffs, cutbacks and buyouts sweep through America’s most influential newspapers like the Chicago Tribune, Miami Herald and The Washington Post, publishing companies struggle to stretch resources and keep newspapers afloat. Despite declining circulation and shrinking advertising revenue, one niche market is holding steady.

The Future of Latin Entertainment, Media and Technology Markets

The 2008 LMEC-LatinVision Convergence Conference: The Future of Latin Entertainment, Media and Technology Markets will be held on Wednesday, October 15, 2008, 8 a.m. to 6 p.m. at the New York Times Center in New York City. The one-day event brings together the best minds in the Latin media, entertainment and technology markets to discuss why New York is the center for this industry and its future, how investors can tap into the growth and new opportunities and what the city is doing to help develop talent and strengthen its workforce.

PHILANTHROPY

Ben & Jerry's and Elton John Team Up

Ben & Jerry's will sell the treat at Monday's concert and for a short time only at the company's Vermont scoop shops. All the proceeds will go to the Elton John AIDS Foundation. It promotes HIV/AIDS education, and recently has focused new attention on programs in poor communities in the South and the Caribbean.

Bill Gates and Michael Bloomberg turn their millions against smoking

Two of the world’s richest men, with bank balances that rival the gross domestic product of small countries, are joining forces to wage war against a common enemy — the tobacco industry. The billionaires, through their eponymous charities, intend to lobby governments in Asia, Africa and South America to increase taxes on cigarettes, implement smoking bans and raise awareness of health risks.

Clinton Foundation unveils deal to cut malaria drug prices

Former U.S. President Bill Clinton unveiled a deal on Thursday with six Chinese and Indian companies to cut a key malaria drug price by a third and slash the price volatility of a vital ingredient by 70 percent.

New Philanthropy Highlights Black Achievement

A new philanthropic effort will give out $150,000 to Omaha organizations. On Monday, the African-American Unity Fund said it will get grants for organizations that are working to address the needs of the black community. "Areas where citizens might be involved with the arts, economic development and other types of issues," said Douglas County Treasurer and member of the grant committee John Ewing

The new philanthropists: Silicon Valley teens

Meet the new philanthropists - Silicon Valley teens with innate computer networking skills, affluent family connections and the one-click ability to bear witness to global poverty. "Their sense of justice is different than ours growing up," said Sue Schwartzman of the Jewish Community Endowment Fund, whose youth foundation gave away $204,000 in global charity in June.

SOCIAL MEDIA NEWS

A California Woman Has Taken Social Networking To A Whole New Level

"Kick off your shoes, slide into your "Blue Fuzzy Slippers," and put your feet up, says, Sherri A. Baldy, BFS President and CEO. "It’s time for a fresh new approach to those great American pastimes Shopping, Selling, Socializing and Searching the four S’s that have been the backbone of the Internet almost since its creation." Sherri A. Baldy is the first woman to ever create a social network of this level. she is now taking it all a step further. You can now sell in your network on Blue Fuzzy Slippers right on your profile page!

Facebook dominates UK social networking as Twitter leaps

Facebook dominates UK social networking with 45.29% of the market, almost double the share of second-placed Bebo and three times more than MySpace, as micro blogging site Twitter shows major growth.

Facebook Sues 'Copycat' German Social Networking Site

Facebook has sued a German social networking site, saying the site stole its look and feel by creating a clone site and merely replacing a blue background with a red one

Gambling On Facebook Games, Zynga Cashes In
A company that makes free game applications for Facebook is about to receive a large infusion of cash from investor Kleiner Perkins Caufield & Byers -- a sign of investors' growing interest in services that plug into social networks. The company, Zynga Game Network, is also an unusual recipient for Kleiner's funding in that it's been around a while. Kleiner is known for investing in younger companies, but is making an exception in this case -- further indication of the importance placed on social networking success.

hi5 Is Fastest-Growing Top-10 Social Network in the World

hi5 Networks, one of the world’s largest social networks, announced today that it is also the world’s fastest growing among the top-10 global social networks. Based on the June comScore Media Metrix worldwide figures released today, hi5 grew 79% in the first half of 2008 – more than twice the growth rate of any of the top 10 social networks.

MySpace Signs On To OpenID

The OpenID project aims to make surfing the Net easier by giving everyone a single ID they can use to access all their sites. MySpace is its newest member. "All this will tie together to make it more useful for MySpace users to have MySpace accounts even when they're not on MySpace," said Jim Benedetto, the company's senior vice president of technology.

Social Butterfly

If you've jumped on the social networking bandwagon and are wondering "Is this all there is?" don't give up just yet. It's not so much about what you can get out of social networks today but what you can gain tomorrow—when they become personalized. If you've ignored the social networking trend up until now, consider this handy list your set of training wheels.

The Business Value Of Social Networking

As social networks become ubiquitous, small and midsize businesses need to understand how they can exploit them. bMighty spoke with John McCrea, head of marketing for Plaxo, which manages 40 million online address books, to learn why entrepreneurs need to get into the game, how to do it and where this is all going.

OTHER NEWS

Americans Viewed 12 Billion Videos Online in May 2008

comScore, a leader in measuring the digital world, today released May 2008 data from the comScore Video Metrix service, reporting that U.S. Internet users viewed more than 12 billion online videos during the month, representing an increase of 45 percent versus year ago.

Coca-Cola backs six-city summer concert tour featuring artist Lupe Fiasco

Coca-Cola keeps the summer cool and makes it hot for teens across the country as it kicks off the six-city, invitation only 'Coca-Cola Refresh Your Flow Tour' featuring hip hop artist Lupe Fiasco today in Los Angeles.

Gays Don’t Tell Doctors Their Sexuality, Study Finds

A survey of 452 New York City men who had had sex with other men within the past year found that 39 percent had not disclosed their sexual orientation to their doctors, a problem particularly acute among black, Hispanic and Asian men, the city’s Department of Health and Mental Hygiene announced on Wednesday

FCC Panel Probes Future of Digital Media
The U.S. Federal Communications Commission met in Pittsburgh on Monday for two sessions, "The Future of Digital Media" and "The Broadband of Tomorrow." One panelist, Web pro Mark Cuban, suggests the greatest opportunities in digital media will lie beyond the Internet.

Senior Marketers Expect Increase in New Media and Digital Spending

Over 75 percent of senior marketers expect spend for new media and online initiatives to increase in the next year despite the poor economy, according to the sixth annual PRWeek/Manning Selvage & Lee (MS&L) Marketing Management Survey, MarketingCharts writes.

Study of knowledge, perception and attitude of adolescent girls

Sexually Transmitted Infections (STIas), including HIV (Human Immunodeficiency Virus) mainly affects sexually active young people. Young adults aged 15-29 years, account for 32% of AIDS (Acquired Immunodeficiency Syndrome) cases reported in India and the number of young women living with HIV/AIDS is twice that of young men.

TiVo to Create 'New Business Model' for TV
TiVo is introducing a "product purchase" feature with Amazon.com. Owners of TiVo video recorders will see links to buy products like CDs, DVDs and books. TiVo plans to begin offering this feature to advertisers with the goal of creating "a future business model for television."

Wednesday, July 9, 2008

July 9, 2008

BET

BET News Premieres the Third and Final Episode of 'Hip Hop vs. America

This upcoming Saturday night -- grab your girls for a night of stimulating conversation as BET News gives the ladies the final word with HIP HOP VS. AMERICA II: WHERE DID THE LOVE GO?. Hosted by MC Lyte and Jeff Johnson, this controversial town hall meeting joins an all female panel to candidly explore the role that Hip Hop plays in the way young women are raised in America today. Are we doing enough for our young women? Are we creating positive role models for them to look up to? Does the lack of female MC's have anything to do with the way females are represented in Hip Hop today?

GM, Procter & Gamble said to have pulled ads from two BET programs

Media watchdogs are declaring it a victory. Black Entertainment Television hasn't said much, and advertisers are mum. What is clear, though, is that at least two top advertisers-automaking giant General Motors and consumer goods manufacturer Procter & Gamble-have pulled ads from BET's Rap City and 106 & Park programs

FOX

Q&A With Bill Macaitis, SVP Online Marketing For Fox Interactive Media

Bill Macaitis is the SVP of Online Marketing for Fox Interactive Media (FIM) which runs a network of entertainment sites which include MySpace, Fox Sports, IGN, Photobucket, AskMen, Rotten Tomatoes and American Idol, GameSpy, Scout and Flektor. The FIM network reaches over 171 million monthly unique visitors. Bill has over 12 years of online marketing experience with a specialty in search.

MTV

Country's Leading Gay Lifestyle Magazine to Partner with MTV

Genre Magazine, the nation’s longest-running gay men’s lifestyle magazine, enters the second phase of its brand refresh activity this week, with the launch of a nationwide TV advertising campaign with Logo, the lesbian & gay network owned by Viacom's MTV.

First political ads to air on MTV

MTV viewers have been told to "Choose or Lose" for years, but never before have they been able to watch full-fledged political ads between installments of My Super Sweet Sixteen. At least, not until recently. MTV has confirmed that it will now allow official advertisements from political candidates and campaign committees on its airwaves.

MTV Partners With Cadbury and Dish Network to Launch Interactive TV Campaign

MTV Networks, a unit of Viacom, has announced that it is partnering with Cadbury to launch an advertiser-supported interactive television campaign. In line with this, iTV voting and polling presented by Cadbury's Sour Patch Kids will be enabled during The N's all-new reality series, Queen Bees, which premieres on July 11, 2008. The campaign will be available exclusively in Dish Network homes throughout the US, the company said.

VIACOM

Outraged YouTubers Bash Viacom in Videos

Angry YouTubers are lashing back at a court's ruling that Google will have to turn over all user histories to media giant Viacom. The ruling says records of all videos watched by YouTube users, along with the users' names and IP addresses, must be handed over to Viacom, which is suing YouTube for copyright infringement. Since the controversial ruling was handed down Tuesday, dozens of ranting videos blasting Viacom have surfaced on the video site.

Time for a YouTube intervention

Witness the latest episode of “Viacom vs. the Internet,” a long-running reality show in which a media behemoth holds fast to its antiquated business ideals while taking advantage of our increasingly tenuous hold on personal privacy, and accepting none of the responsibility for the resulting fallout.

Viacom won't soon shed image as corporate bully

Ever since Viacom, parent company of MTV and Paramount Pictures, filed a $1 billion copyright suit against Google's YouTube last year, Google has won kudos for championing the rights of Internet users. On the other side, Viacom was blasted by critics who accused it of trying to lock down information and block people from enjoying South Park and The Daily Show.

YouTube can't blame Viacom for ad woes

That's the lesson that YouTube and Google are learning the hard way, according to a story published Tuesday evening by The Wall Street Journal. The newspaper's Web site reported that YouTube is generating $200 million in ad sales and is stilling failing to meet its revenue expectations.

AFRICA

Ethiopian Bodies Express Concern Over New Media Law

The new media and information law passed by parliament this week encounters strong opposition from different media groups. "According to the new law, previous restrictions against media outlets such as detention of journalists suspected of infringement of law have been scrapped" a parliament statement said. The new law bans censorship of private media and detention of journalists but retains other threats to freedom of expression.

Ghanaian Stars support HIV kids

Ghanaian internationals, Michael Essien and John Mensah have supported the campaign for the provision of antiretroviral drugs for HIV infected children in the country. The two Black Stars players interacted with children diagnosed of HIV at the Ridge Hospital in Accra on Tuesday. The session was organized by Woyome Foundation for Africa (WOFA) - an HIV/AIDS Charity Organization - which supports the cause of HIV infected persons in Ghana and Africa.

New season of African Footprint opens

African Footprint, South Africa’s most successful touring stage musical of the past decade, opens in Gold Reef City’s state-of-the-art Lyric Theatre on July 9, 2008 while negotiating offers to move into major theatre venues in the USA and London’s West End in 2009.

West Africa launches regional drive against AIDS, malaria

The Economic Community of West African States (ECOWAS) has launched a region-wide campaign with the aim of creating awareness on HIV/AIDS, tuberculosis and malaria, three of the most devastating pandemics in the region, official sources have said.

ASIA

HIV/AIDS And Children In India

New data reveals that HIV/AIDS epidemic in India is smaller than previous estimates. But with the overall number of HIV cases still high – 2.47 million Indians have the virus- it is cause of concern. Chief among them is concern over the growing impact of the disease among children particularly girls.

CARIBBEAN & LATIN AMERICA

Brazil to Place Condom Dispensers in All Public High Schools

An official of the Brazilian federal government has announced that 400 condom vending machines will be placed in public schools by October of this year in the beginning stages of a massive distribution to the entire public school system.

Caribbean region celebrates Caricom Day

The occasion is observed to appreciate some of the achievements throughout the region, while focussing on current challenges and the available solutions. Emphasis is placed on the role of the youth in the region’s future development.

Caribbean takes leadership role in Summit of the Americas

In the next 10 months – 17-19 April, 2009 – Trinidad & Tobago will hold centre stage as 34 presidents and prime ministers gather in Port-of-Spain for the Fifth Summit of the Americas. It will be the first such event to take place within the Caribbean Community (Caricom) since the hemisphere-wide summit process began 14 years ago, and Prime Minister Patrick Manning has stated that he sees his country’s involvement as a Caribbean effort.

Hard to change attitudes towards HIV/AIDS

I am of the belief that the only thing standing in the way of stemming the tide with this disease is people's feelings: emotions and behaviours. You cannot stop people from thinking the way they do, neither can you control their emotions nor prevent them from behaving in the way they deem fit.

EUROPE

Women run STI risk while on holiday

Young British women are having unprotected sex on holiday, putting themselves at risk of contracting sexually transmitted infections (STI), a survey has found. More than half of the women surveyed were worried about picking up an STI as they did not always use condoms.

HIV/AIDS AND SEXUAL HEALTH NEWS

Plan for spray-on condoms shelved

A German inventor has admitted that spray-on condoms may never hit the shelves after his team were unable to overcome technical problems. Jan Vinzenz Krause of the German Institute for Condom Consultancy made headlines across the world when he announced his pioneering design in 2006.

MULTI CULTURAL NEWS

AOL's Black Voices.com launches weekly video entertainment wrap up with Toyota

Black Voices, has launched The Black Voices Weekly Wire, a weekly three-minute video recap of top entertainment news. Toyota Motor Sales, USA, Inc. is the official sponsor of the six-week program, with a new video available every Friday on Black Voices' Entertainment Newswire and Style Spotter blogs. The Black Voices Weekly Wire is hosted by Tatyana Ali, R&B artist and actress who is best known for her role as Ashley Banks on The Fresh Prince of Bel-Air. Black Voices is the No. 1 online destination for African-American news, culture and community.

Coalition of Latino Groups Launches Voter Drive

A multi-million dollar ad campaign designed to encourage voter registration and increased political participation among Latinos who are legal residents launches today nationwide on Spanish-language television and radio stations. The National Association of Latino Elected Officials, in cooperation with National Council of La Raza, Univision, State Farm and other groups will spend $3 to 4 million on the campaign. The coalition will air 30- and 60-second radio ads, as well as public service announcements on Univision, Time Warner Cable, Comcast Cable, and other outlets.

New Social Network Allows Professional African American Women to Connect Online

BlackWomenConnect.com is a new social network that enables professional Black women to "connect" with each other online. The site, which is free to join, gives African, Caribbean and African American women the ability to create a profile, view other profiles, and interact for business, networking, empowerment, entertainment and more.

SOCIAL MEDIA NEWS

3rd Annual San Francisco Social Networking Media Conference

The third annual summer business event will take place on Thursday and Friday in San Francisco. In the spirit of new and bright ideas, the conference is located within the campus of the University of California, San Francisco at the Mission Bay Conference Center. The environment, the discussions and the trade show all will encourage innovation and business networking.

Social Media, the New Face of Public Relations

Twitter, Facebook and FriendFeed are just a few of the tactics discussed at a recent Utah Technology Council (UTC) peer-to-peer clinic on social media in public relations. The clinic, lead by Brian Watkins, PR Manager of Social Media at Omniture, together with Snapp Conner PR, allowed marketing and public relations experts to openly discuss the utility of new media in a Web 2.0 world.

OTHER NEWS

Clear Channel Revisits 'Less Is More' Campaign

About a year after declaring victory in Clear Channel Radio's "Less Is More" campaign, launched in 2004, president and CEO John Hogan said last week that there will be some changes in the company-wide policy, which originally called for Clear Channel stations to reduce their ad inventory to deliver a better listening experience.

Global Pay TV To Become 'Hypercompetitive'
Battered broadcast executives know the worldwide pay-TV market has become increasingly crowded. A new report shows how much worse it is going to get, forecasting that "hypercompetitive" media markets around the world will grow by nearly 40% in five years.

Office Video Network Adds Live Events
The Wall Street Journal Office Network, a collection of video screens in 630 offices showing ad-supported WSJ content, is expanding beyond the electronic screen. The company plans to support its branded video content with live product demonstration in office lobbies.

Tuesday, July 1, 2008

July 1, 2008

CBS

CBS' Moonves On CNet Acquisition

In an interview with paidContent, Les Moonves explains why CBS decided to buy CNet Networks instead of The Weather Channel, as the media giant considered making an acquisition to strengthen its digital offerings. "Both have their values," Moonves said.

FOX

MySpace kicks off 'Rock the Vote' contest for bands

Here's how it works: from now through August 14, bands with profiles on MySpace can install a tool on their pages that lets their fans register to vote. The first 25 bands to have 150 people register to vote through the tool will have their music featured in custom playlists on TouchTunes digital jukeboxes--you know, the kind you see in bars--and then the grand prize winner will get to be the opening act at Rock the Vote's "Ballot Bash" concert at the Democratic National Convention in Denver on August 25. They'll also get some new guitars courtesy of Gibson.

VIACOM

Paramount Pictures asked to make public apology

Calls for public apology by Paramount Pictures and its parent Viacom on issues surrounding The Love Guru movie, started by acclaimed Hindu leader Rajan Zed, are gathering strength.

Viacom tries to stop trade secrets leaking

A Cape Town company that has been developing an instant mobile messaging service to rival the popular Mxit, is applying for a High Court order to stop a former employee moving to a group that owns 30 percent of the Mxit business, fearing he may divulge secret information.

AFRICA

Judge Calls for Tough Law On HIV/Aids

A spouse who knowingly conceals his or her HIV/AIDS status and infects the partner should be prosecuted, a High Court judge has suggested. During a workshop for judges and magistrates at Pauline Hotel in Lira recently, Justice David Wangutusi said the sentence for such people should be harsh to deter other likely offenders.

Uganda: How Crucial Are Men in HIV/Aids Fight?

Recently in a meeting, a male youth asked representatives of Christian Children's Fund and Baylor College of Medicine Children's Foundation why men are not considered as active participants as women are in the fight against HIV/Aids.

Zimbabwe: Call for Evidence-Based HIV/Aids Interventions

THERE is need to identify and use evidence-based interventions with known impact levels on each of the thematic areas of the Zimbabwe National HIV and Aids Strategic Plan. Speaking at a forum organised by the National Partnership Forum last week, health economist Dr Gilbert Mawera said this could be achieved by mobilising more resources.

ASIA

Dial 66665555 for 'those' questions

The number is quite easy to remember but has nothing to do with any reality show or opinion poll. Infact, callers to the number prefer their names and conversations to be kept confidential. The call centre (66665555) on reproductive health launched by Jansankhya Stirtha Kosh (JSK), a registered society of the Ministry of Health and Family Welfare, has been receiving encouraging response from callers, majority of them, women.

Men buying sex constitute largest HIV infected group

Men who buy sex, most of them from the “mainstream” society, are the single most powerful driving force in Asia’s HIV epidemic and constitute the largest infected population group, according to a report by an independent body on HIV/AIDS.

Ten million Asians could be infected with HIV by 2020

About 10 million Asians are expected to be infected with HIV by 2020, an independent commission on AIDS in Asia warned Monday. The commission comprising nine of Asia’s leading development economists, scientists and policymakers working on AIDS, urged Asian countries to chart a new response to AIDS.

CARIBBEAN & LATIN AMERICA

Hundreds turn out to Scotia Bank’s Regional Testing Day

OVER 200 persons seized the opportunity to be tested for HIV/AIDS at the Scotia Bank Regional Testing Day held last Friday, June 27th on Princes Street. The testing was carried out free of cost and persons participating in the testing were able to receive same-day results.

Jamaicans more tolerant of persons living with HIV, AIDS

According to the 2008 National HIV and AIDS/STI Knowledge, Attitudes, Behaviour and Practices (KABP) Survey that was conducted across the island among 1,800 people between the ages of 15 and 49 between February and April this year, 83 per cent of the participants said they would be willing to care for a family member who became sick after being infected with the HIV virus.

EUROPE

Condom only solution to risky sexual behaviour

Switzerland's highest court has ruled that a man who unknowingly contaminated a woman with HIV can be held responsible for his actions. The Federal Court in Lausanne wrote that any person having occasional sex with another should use a condom to protect the other person. Otherwise they should expect to be accused of causing seriously bodily harm through negligence if the occasional partner is diagnosed with the Aids-causing virus.

STDs doubled in Britain among middle-aged

In Britain, the rate of sexually transmitted diseases was highest among women ages 45 to 54, but highest among men age 55 to 60, researchers said. In total, 4,445 sexually transmitted disease episodes were identified among people ages 45 and older during that time. Most were straight men and women.

ADVERTISING NEWS

Nike Mounting Massive Campaign In China For Olympics
Nike will launch "a pretty prominent" ad campaign in all media to coincide with the Olympic Games in Beijing this August, according to Charlie Denson, Nike's brand president. China is the second largest country market after the US for Nike, as well as being a significant source of manufacturing for its shoes.

CELEBRITY NEWS

Lyfe Jennings Launches Summer Tour and HIV/AIDS Awareness Initiative

Lyfe Jennings kicked off his Baby I'm a Star summer concert tour in N. Myrtle Beach, South Carolina on Friday, June 27th. In conjunction with the tour, Lyfe is partnering with Music World Entertainment to launch a program in support of the "Heightened National Response to the HIV/AIDS Crisis Among African Americans," an effort led by the Centers for Disease Control and Prevention (CDC) to promote awareness, education and testing across the United States in response to the alarming HIV/AIDS crisis among African-Americans.

HIV/AIDS AND SEXUAL HEALTH NEWS

HealingHQ.com is the internet’s leading compendium of alternative health advice

HealingHQ.com, premier alternative health directory and magazine, is proud to announce its newest contributor, Dr. Frederick Peterson, sexual health expert and therapist.

HIV/AIDS Infections among Young Homosexuals Rising, Says CDC

HIV/AIDS infections among young homosexual men have been on a rapid rise since 2001, according to a report released by the Centers for Disease Control (CDC) on Thursday (June 26). Meanwhile, infections among the broader homosexual community have gone up at a negligible rate and middle-aged homosexuals have experienced a slight decline in infections.

Proof of HIV test could spur greater sexual responsibility

Now, an organization that has been at the forefront of the AIDS battle in the black community may have come up with a way to help stop the spread of HIV/AIDS. As part of the "Test 1 Million" campaign, the Black AIDS Institute may have come up with a strategy that could make a difference. It is an HIV/AIDS Card that identifies the bearer as someone who has taken an HIV/AIDS test within the last six months.

(RED) Becomes a Music Store

The offering will launch in September for $5 per month. Each week subscribers will receive an exclusive (RED) song from an established musician, a new song from an emerging artist, a "crackerjack surprise" of non-music content, and stories of how (RED) dollars are being spent in Africa.

What Works To Prevent HIV Among Heterosexual African-Americans?

"Peer education, skills training and cultural tailoring were critical factors we found in interventions that reduced HIV risk behaviors and led to lower rates of sexually transmitted infections," said study lead author, Lynae Darbes, PhD, assistant professor of medicine at UCSF's Center for AIDS Prevention Studies and Global Health Sciences.

MOBILE NEWS

Virgin Mobile Upgrades With Helio Hookup

With its pay-as-you-go plans and youth appeal, Virgin Mobile USA practically invented cheap cell phone service for teens. But with its $39 million buyout of mobile operator Helio, Virgin is taking a more conventional approach to competing with the major U.S. wireless carriers.

MULTI CULTURAL NEWS

RADIO ONE FINANCES 'BLACK AMERICA' STUDY

One of the largest-ever studies of black America was completed recently and presented as "the most detailed snap shot of African American life in the United States today." Sponsored by Radio One, Inc., the survey from Chapel Hill-based research firm Yankelovich identified eleven specific segments within black America today, ranging from Connected Black Teens, Digital Networkers and Black Onliners at the younger end, to Faith Fulfills, Broadcast Blacks and Boomer Blacks at the older end.

PHILANTHROPY

The Boston Beer Company Launches A New Philanthropy Program

The Boston Beer Company announced today Samuel Adams Brewing the American Dream, a program whose mission is to partner with low and moderate income microentrepreneurs in the food and beverage industry and provide the tools they need to help them grow and succeed.

SOCIAL MEDIA NEWS

New Type of Social Networking Provides a Safe, Creative Place

FreshBrain today announced a social networking site for students age 13 to 18 who want to unleash their best ideas with the assistance of the latest technology tools. The Web site gives teens the opportunity to work with friends, other students and advisors to build technology-based activities that are interesting and meaningful to them in a productive and safe environment.

OTHER NEWS

A Gay Media Empire Takes Shape
Paul Colichman and a business partner are building a media conglomerate around Here, television's only premium gay cable network. They recently paid $6.5 million to buy the Advocate, a news magazine, Out, a fashion monthly, and other sister publications. Colichman already owns gay entertainment portal GayWired.com and plans to expand the online presence of his new print publications. "Our point of view is that everything in media is cross-platformed now. We are in the content business, and to generate profit you need to be everywhere," he says.

Average Age Of TV Viewers Hits 50
For the first time, the broadcasts network's median age is outside of the vaunted 18-49 demo. According to a study released by Magna Global, the average viewer of the five broadcast nets' last season, not including delayed DVR viewers, was 50. ABC, NBC and Fox continue to grow older, while CBS--the oldest-skewing network--has remained fairly steady. "With traditional television no longer necessarily the first screen for the younger set, the ages of the broadcast networks keep rising," says Magna researcher Steve Sternberg.

Filtrbox Debuts New Media Monitoring Service

Filtrbox is the media monitoring service of choice for savvy professionals. The Web-based service allows users to collect, filter and share online content quickly and reliably. Filtrbox manages information overload, eliminating the need for multiple monitoring tools saving both time and money while increasing productivity and knowledge.

Google To Distribute Content Via AdSense
Google is partnering with "Family Guy" creator Seth MacFarlane to distribute two-minute episodes of a new cartoon, "Seth MacFarlane's Cavalcade of Cartoon Comedy" through its AdSense advertising system. The search giant will syndicate the program to thousands of Web sites that typically attract young men. Instead of static ads, clips of "Cavalcade" will appear where AdWords ads usually go on these sites.

One-Third Of Online Adults Sample Web TV
About 35% of adult broadband users said they had watched one or more TV shows via the Internet, but their preference is still the trusty television set, per a new study by Nielsen and the Cable & Telecommunications Association for Marketing.